The Bait Crate was founded by three lifelong best friends who first met in grade school and later graduated from high school together in Waterford, Wisconsin. After heading off to different colleges in three separate states, we reunited in September 2025 over lunch at a bar in Denver, Colorado. That day, we brainstormed a simple solution to a frustrating problem: urinals constantly filling with discarded personal debris like nicotine pouches and gum.

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Since then, we've been dedicated to bringing The Bait Crate to bars, restaurants, and venues everywhere—helping keep bathrooms cleaner, plumbing clearer, and maintenance headaches to a minimum.